Final month, the Washingtonian shot an academic video for Columbia in regards to the environmental hazards of PFCs in outerwear.
Point out of the musician Macklemore could not conjure up photos of the good outside for many of his followers, however that didn’t deter Columbia Sportswear from taking pictures a video with him for the model.
Simply as many wouldn’t essentially know his actual identify is Benjamin Hammond Haggerty, they may not know that his roots are within the Northwest — Kent, Wash. That biographical footnote makes his connection to the Portland, Ore.-rooted Columbia extra logical. For the three-minute video, the “Thrift Store” singer returned to his house state to roam alongside the paths of Mount Rainier outdoors of Seattle. Carrying an OutDry Excessive ECO jacket for many of the trailside portion of his solo trek, Macklemore speaks about how seeing Mount Rainier from the window of an airplane after a yr on the highway symbolizes house. He broke the video through social media at present.
Referring to the epic nature of the 14,410-foot mountain within the U.S. National Park, he stated, “It offers you an opportunity to really feel small, to place issues in perspective, to understand that these lives that we’ve created inside of those cities, these man-made locations, don’t have anything on the vastness of Mount Rainier.”
Interspersed with photos of his life on-the-road performing and in his home together with his household, he speaks about how he has routinely been examined powerful in his life, referring to Columbia’s #TestedTough advertising marketing campaign. “For me, it’s being a great dad, being a great associate, doing the suitable factor, staying sober, battling habit — and that’s a check that I’ll by no means totally win. I simply need to go day-by-day, be current, present up for my household, be of service to others. These are all moments that I’m consistently examined. Basically, the music trade is making artwork after which there’s the enterprise facet to it. And in each locations, I’m examined. What’s the subsequent track going to be? The place’s inspiration going to strike to not sound like New York or Atlanta or Florida or California? I needed to make music that appeared like Seattle and the Northwest.”
Extra about introspection than exertion, Macklemore closes the clip with, “in order for you a dose of humility, a dose of perspective of what actually issues…there’s no higher place to be than outdoors.”